01 / CHIP STUDIOMake it your own.Choose mould23 colour combinationsDesign the centre
POKERSHOP / CUSTOM TABLE STUDIO LIVE 3D
01 TABLE02 FELT03 RAIL04 CUPS
Interface reconstruction · explore the live tools for the full experience
02 live product studios3D interactive previews07 table design stages01 clear route to quote
01 / The opportunity
A custom product should feel exciting—not confusing.
Custom poker chips and tables are full of connected decisions: style, dimensions, colours, artwork, materials, quantities and finishing details.
A conventional product page can list those choices. It cannot help a customer see how they work together. That leaves imagination doing too much work and creates more explanation before a meaningful quote can begin.
The design question became: how can the website guide the decisions and make the result visible?
02 / Two purpose-built journeys
Not a catalogue. A product experience.
Each studio follows the logic of the product it sells. The interface changes because the customer’s decisions change.
Custom Chips Studio · Live now
Build every chip. Then build the set.
Customers can compare chip moulds, choose from the available colour combinations, personalise the centre artwork and allocate quantities across their set.
01Choose the physical styleSwitch moulds and preserve each mould’s design, colours and quantities.
02Design the centreStart from a layout, upload a logo or full sticker artwork, then adjust type, colour, wording and value.
03Build a valid orderMix colours, set quantities in practical increments and review the design before requesting a quote.
Save design · Copy settings linkReview your design →
03 / The customer journey
Complex underneath. Calm on the surface.
The technology does the heavy lifting. The customer sees one useful decision at a time.
01ExploreUnderstand the available product.
02PersonaliseMake meaningful choices in context.
03See itReview the result in live 3D.
04Keep itSave, share or export the design.
05EnquireStart a quote with clearer specifications.
04 / What the work proves
StudioHQ can build the product between your product and sale.
This is the difference between publishing information and designing a useful digital system. The same thinking can support configurable furniture, uniforms, signage, equipment, packages, bookings and other products with connected options.
01Guided product logicRules and dependencies organised into a journey people can follow.02Interactive visualisationLive feedback that makes an unfamiliar or customised result easier to understand.03Persistent designsSave, reopen, link and export features that help customers and teams continue a conversation.04Quote-ready handoffA clearer specification before the sales team confirms availability, production and price.
05 / Honest proof
What we can say. And what we won’t invent.
The two studios are live, functional and independently verifiable. Their features are visible in the products themselves.
Until PokerShop has approved performance data, this case study does not claim a conversion lift, revenue increase or reduction in sales time. The product is the proof.
